A few weeks ago, my car was in for an oil change. It was going to be a quick turnaround, so I walked down to the local Starbuck’s,...

Every month, I write this blog. It’s not something I have to do for a client. It’s not something that anyone at LBA marketing is...

Last weekend, I was searching for a happy quote about Sundays to post on my social. I came across this one: “A Sunday well spent brings a...

The writing team at Lisa Baker Associates (LBA) hit an exciting milestone this year. With a writing intern, a freelancer, two full-time...

Wouldn’t it be great if you had a switch in your brain that you could flip when it’s time to write? Well, I don’t have the technology to...

When given the assignment to write copy for a sell sheet, brochure, rack card, infographic, or another similar marketing material, it can...

I want to thank our LBA Intern, Shelby, for inspiring this month’s writing tip. She is taking a course on Ethics and asked to interview...

This is the third installment of a summer Q&A series offering up some thoughts and insights into the content creation work my team and I...

This is the second installment of a Q&A series offering up some thoughts and insights into the content creation work my team and I do at...

As a mid-career writer, I am still doing a quite a bit of learning and honing of my craft – probably always will be. So, I know how...

This month’s writing tip was inspired by the following random thought from one of my favorite writers, editors, and caller-outer of all...

Just about a year ago, the fashion world declared, “Beige is back!” and it’s still going strong. I recently learned everything I wanted...

Have you ever reread something that you wrote and thought, “Wow, I must have been in a sour mood when I wrote that!” Something like that...

Who isn’t fascinated and perplexed by the inner workings of the human brain? Even doctors and scientists who have studied this organ for...

No sprinter in their right mind would ever jump into the starting block at a race without a thorough warm-up. Between jogging,...

If there is one thing I’m notorious for at LBA, it’s for returning content drafts to my team members with a lot of red – including lines...

Even though the holiday season has arrived, it’s unlikely that you can take a “holiday” from your writing projects. In fact, with...

If I were to guess what one of your biggest obstacles to writing regular, quality content, I would say it’s carving out the time and mind...

Whether you struggle with keeping your home organized, or, conversely, you are OCD about keeping things in their place, it’s likely...

One of my father-in-law’s favorite sayings is, “Prior proper planning prevents piss poor performance.” He’s usually using this popular...